Whether your business is about to get off the ground or it just needs a facelift, the process will start with a conversation about the unique product or service you provide, your target audience, and your design preferences. This questionnaire can be helpful to begin establishing direction.

 

Initial concept work is typically done with pencil and paper. Sketches that prove to be strategically successful and visually captivating will then be refined with Adobe Illustrator. Lines and proportions are cleaned and refined, type is is carefully set and modified, and anything extraneous is boiled off. Future usage is always considered, ensuring your logo is clear enough to be absorbed if only seen on a billboard for one second and clean enough to hold up at the tiny sizes of mobile devices. 

 

At the minimum you'll be presented with three unique options, either in person or with a digital presentation like the one below. The design of your choice will be revised based on your feedback up to three times. After approval, your logo will be finalized in a number of file formats, color combinations and aspect ratios. Depending on your company's needs, delivery may include as few as four individual files or well over 100. The final package is followed up with lifetime technical support.

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